seasonal Business marketing
3 Marketing Tools Seasonal Business Can Focus On Now
As spring approaches, seasonal businesses need to gear up not just operationally but also in their marketing efforts. Here’s how you can leverage digital tools to boost visibility and attract more customers:
1. Your Website: The Foundation of Your Online Presence
Every seasonal business must have a dedicated website. While a Facebook page is useful, it doesn’t replace the effectiveness of a website in showcasing your brand and services. A website ensures potential customers can easily find and learn about your business, enhancing your local visibility on search engines like Google, Yahoo, and Bing.
2. Google My Business: Enhance Local Visibility
Google My Business (GMB) is a powerful tool designed specifically for local businesses. It’s free to use and allows you to create a profile that appears in local search results and Google Maps. Even before you have a website, setting up a GMB profile is crucial. It provides essential business information to potential customers and can significantly increase your online presence.
3. Facebook Business Page: Building Brand Awareness
While people scrolling through Facebook may not be actively looking for your services, a well-maintained Facebook business page can build brand awareness and ‘mindshare.’ When potential customers eventually need your services, they’ll remember your business from your engaging posts and updates.
Your website is your best salesperson
Every business needs a website—no exceptions. While a Facebook business page is a valuable tool, it cannot replace the effectiveness of a dedicated website. A website better showcases your brand and services and is crucial for local search visibility.
You should make it SUPER easy for them to get to know you.
Facebook pages cannot show your brand and your services as quickly, efficiently, and easy as your website can. Facebook can also take your page down – instantly.
A website can share who you are, what you do, and how your business can help solve their need or problem. And your website is scanned and seen by search engines – Google, Yahoo, Bing – and those search engines will show your website when people search for services you provide.
Google Business
Google Business Profile is a free service created by Google just for local businesses. Learn more at Google Business. Having a Google Business profile is a MUST DO! You can even start this before you have a website. It’s VERY POWERFUL.
Setting up your profile is a good first start. But if you want it to work hard for your business get it professionally optimized and constantly post.
Google My Business Services
You can go and setup your GMB profile today – AND I HIGHTLY RECOMMEND YOU DO. But if you want this taken care of by a professional call and lets get you set up – 541.241.6166
After your profile is set up you should continuously update it. Google loves to see constant updating of the profile. The more you update the better chance you have to our rank competitors. To see some examples of how Google Business looks check out my GMB Service Page.
Google shows up on desktop, laptop, tablet, and most important mobile. Your business has a chance to be seen on a search page like this – Tinkerlytics Google Search (will change if on desktop or mobile). Or on maps like this – Tinkerlytics Google Maps Search
Making sure your info is correct, you post images of your business, projects, employees, post frequent updates, and get and respond to reviews is imperative.
Get your listing started, optimized and managed today. Call me at 541.241.6166 or hit the button below and fill out the contact form at the bottom of the page.
Facebook Business Page
Facebook business pages help you gain visibility even when users aren’t actively searching for products or services. By showcasing your work and services, you can build ‘mindshare’—ensuring your business is remembered when a need arises.
So when someone is is need – they search for the service, usually on a search engine or their phone. This is where your website and GMB profile kicks in. But, when someone might ‘consider’ a product or service – hopefully they remember yours by your social posts or Facebook page.
Get Your Seasonal Business Growing
There are numerous ways to grow your business, and I specialize in digital marketing. As a digital marketer, I rely on data to determine what works best. I’ve seen these tools deliver lasting results for many small businesses. If you need help with your marketing, reach out for a consultation. Learn more about me – About Jeff @ Tinkerlytics.