“Your business name should accurately reflect your business’ real-world name, used consistently across all channels. Including unnecessary information or keywords is prohibited and may result in your listing being suspended.”

Google Business Guidelines

It’s frustrating that keyword stuffing can unfairly elevate some businesses above others that may be more deserving. Worse, businesses engaging in this practice might not even offer genuine services or products, potentially compromising customer trust and privacy.

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Google Only Sort of Cares

While Google provides features for users to report or suggest changes to spammy practices, such as through “Suggest an Edit” or filing a Redressal Form, the effectiveness of these efforts can be disappointing. Many times, despite corrections or suspensions, businesses revert to their keyword-stuffed names or simply create new profiles.

How You Can Respond:
As a business owner or user, you have two options:

1. Suggest a Name Change: This can be done directly on Google Maps, though changes can easily be undone by the profile owner.
2. File a Redressal Form: Use this for more serious violations or repeated offenses. However, results may vary, and Google’s response may not always be immediate or effective.

Here is Google’s redressal form. Instantly use this if you find some really shady activity with a GMB profile. Anything false or misleading. The form takes some time and can be a bit of a waste when Google oesn’t take action.

Is Name Stuffing Worth The Risk

Keyword stuffing can temporarily boost your GMB ranking, attracting more customers and potentially increasing sales. Yet, the risks are substantial: a suspended GMB profile means no visibility and no sales.

Google’s responses to violations can range from doing nothing to soft or hard suspensions, where access to your listing may be severely restricted or completely revoked.

GMB Spam Fighting is Part of My Services

While some businesses may gamble with these tactics for short-term gains, the long-term risks are significant. As a manager of GMB profiles for clients, I understand the challenges of maintaining compliance while optimizing for results. If you’re ready to maximize your GMB’s potential within Google’s guidelines, consider professional management and optimization services.

GMB Spam Fighting as a Service:

I specialize in managing and optimizing GMB profiles to ensure they comply with guidelines while achieving strong performance. If you’re interested in leveraging GMB as a powerful marketing tool, explore my GMB services for a competitive edge.

Google My Business Management and optimization

Google My Business is a VERY POWERFUL marketing tool for any local business. It takes work to make sure that your GMB ranks well. It’s an ongoing process that I can help with. Check out my GMB services if you’re ready to gain an edge.